PROMOWORKS is Australia’s premier provider of Santa Claus, Santa Photography, and festive retail activations for shopping centres nationwide.
With decades of experience in photography, events, and large-scale centre activations, we specialise in delivering high-end, professionally managed Christmas experiences that engage families, drive foot traffic, and create lasting memories. From concept to execution, Promoworks manages every detail — ensuring a seamless, stress-free experience for centre teams and an unforgettable one for shoppers.
Our services extend far beyond Santa photos. We provide:
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Professional Santa photo experiences
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Premium Santa characters with strong community engagement
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Easter Bunny and chaperone in-centre engagement
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Photography, printing, and digital delivery solutions
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Pet photography sessions
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Sensory and inclusive sessions
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Mrs Claus experiences
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School holiday workshops and family activations
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Content creation for centres
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Recruitment, training, logistics, and equipment
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End-of-season reporting and performance insights
We pride ourselves on exceptional presentation, operational structure, and customer service, supported by carefully selected and extensively trained teams. Our approach is flexible and data-driven, allowing us to tailor each activation to suit the centre, community, and customer behaviour.
Since acquiring Promoworks, we have invested heavily in systems, staff development, and equipment upgrades — ensuring we remain innovative, reliable, and aligned with the evolving expectations of modern shopping centres.
At Promoworks, we don’t just deliver Christmas —
we create experiences that families return for, year after year.
